Ben Settle – Copywriting Grab Bag

When using glowing customer testimonials in your ads can actually hurt your sales

A secret way to use your competition’s product or service to sell yours (and without him even knowing about it—Page 116)

Wipe out “writer’s block” when writing sales letters… with video games. (Page 16)

How to “skeptic-proof” even your most outrageous claims and promises. (Page 38)

What to do if you need to write a successful ad quickly—but have no idea where to begin (Pages 132-134)

Dear Friend,

If you want to double (even triple) the money you make from your sales letters… even if you’re brand new to copywriting, and struggle with it now… then this letter will show you how.

Here’s the story:

My name is Ben Settle. I’m a direct response copywriter and marketing strategist. And many of my clients are amongst the world’s most successful 7-figure marketers and copywriters —like Ken McCarthy (million-dollar ad writer, and creator of “The System Seminar”)… Mike Dillard (multi-million dollar info-marketer who has consulted Robert Kiyosaki’s website team)… and Captain Chris Pizzo (#1 marketer in the hyper-competitive self defense niche).

Anyway, here is why this is important for you:

I have created a product (called “The Copywriting Grab Bag”) that contains my entire system for writing winning ads for some of the richest and most successful marketers on the Internet.

However, this product is expensive.

There is no money back guarantee.

And, it’s NOT for the “casual” copywriter or marketer.

Frankly, most people probably should not invest in it at all.

To help you decide, here are some of the secrets revealed in it:

• A sneaky (but 100% legal) way to use your competitor’s customer testimonials… in YOUR advertising. Page 40
• How to write money-making ads right out the gate—without needing any special “tricks”, formulas or swipe files. Page 169
• A secret way to get paid cash for ezine articles you’ve already written. Page 210
• The single biggest mistake copywriters make with their email copy. (This mistake almost guarantees you make a mere fraction of what you could—and should—be making. See page 296.)
• 3 ways to write irresistible bullet points that almost force people to buy whatever you sell. Page 113
• How to use an ordinary telephone to double your sales… and without doing any telemarketing. Page 180
• The little-known reason why capturing emails could be cutting your profits in half. (Capturing your customers’ email addresses is a “must” online… or is it? Find out why it could be eating your profits on pages 142-143.)
• Why “bad writing” and lots of typos can make you even more sales. Page 67
• How to create professionally produced Internet video ads on a “shoe-string” budget. Pages 188-190
• The best place in your ad to offer an upsell. (This is easily the most valuable piece of “real estate” for maximum upsells. Find out where it is, and how to use it, on pages 206-207.)
• The exact kind of content to give away on your website if you want to attract the best buyers. Page 254
• The incredible copywriting secret of a 480-pound woman who died while being surgically removed from her couch! (This tragic news story contains one of the single most powerful copywriting secrets ever discovered. Use it in your ads, and your response is all but guaranteed to increase—dramatically.) Page 21
• How to use an ordinary one-inch binder to sell more of your services than you ever could with a “sales letter.” (This secret method is used by a world famous “lemon law” lawyer I once hired. He never has to advertise and people flock to him in droves. Here’s how to use his method in YOUR business.) Page 43
• Why your swipe file could be crippling your sales right now… without you even realizing it. Page 82
• How to wipe out “writer’s block” forever… withvideo games. (No more writers block or struggling with the blank page. Just follow these instructions, and you can turn yourNintendo Wii into a copywritingmachine—working tirelessly on your behalf to create one blockbuster ad idea after another.) Page 16
• How to write ads that turn non-buyers into buyers. (Works even on annoying “freebie seekers” who never buy anything). Page 118
• Why “boring” headlines often out-pull “exciting” headlines. Pages 270-271

Delivery Method
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> All courses are digital online versions, so you will download and save to your hard drive.